Our company is very happy to mention you to Jacknife try top the latest wade-to-paign to own Hard-rock Resorts & Gambling enterprise Ottawa-the fresh new brand’s very first-actually Canadian area! While the Hard rock embarks to your a $350M extension and you may rebrand, our company is honoured so you’re able to shape a promotion that do not only honors Tough Rock’s legacy and amplifies the power in the Ottawa.
Recognized for getting immersive activity knowledge globally, the hard Rock� is certainly your favourite international destination for natives and people exactly the Casumo same. The company is in a captivating day and age from expansion and you can revitalization, and the stage is set getting a huge opening from Canada’s very first Hard rock Hotel & Gambling enterprise � with Jacknife leading the new charge to grow the fresh wade-to-paign because of their Ottawa area.
HRI turned into the original individually-had gaming providers designated good You
�The 350 mil dollars expansion and you may rebranding tend to disturb the hotel, recreation, hospitality, and you can gaming areas inside the East Ontario and you can past,� says Christine Crump, Chairman out of Hard-rock Hotel and you can Local casino Ottawa. Canadians will not need certainly to get across a line to try out all of that Hard-rock can offer. Jacknife’s functions coincides on the industry-group functions and experience i submit to our traffic.�
The fresh new extent out of Jacknife’s really works has a full proper and creative growth of the new go-to-paign, having a focus on building adventure and driving engagement across the all of the touchpoints. The brand new strategy often embody the fresh new essence of Hard Rock’s brilliant community, making sure the opening gets good beacon to possess enjoyment candidates.
�The audience is happy to work together having a major international brand for example Hard-rock within like a pivotal time,� states Mikey Richardson, Co-Originator and you may Manager Imaginative Director from the Jacknife. �The lead-to the brand new 2025 discharge provides the ability to would some thing really charming-a strategy that not only celebrates Tough Rock’s legacy and also amplifies the ability within the Ottawa.�
So it connection stresses purpose-determined storytelling, having one another Jacknife and difficult Rock Hotel & Gambling enterprise Ottawa concerned about curating a seamless, high-effect brand name feel that lay the fresh new stage for a huge starting particularly hardly any other.
Hard rock Around the world (HRI) the most global accepted organizations having venues inside over 74 places comprising 313 locations where are owned/licensed or handled Rooms, Gambling enterprises, Rock Shops�, Live concert Locations and you can Cafes. The Unity of the Hard rock� globally support program benefits users to possess doing whatever they love around the using characteristics all over the world. HRI along with introduced a partnership named Hard rock Digital in the 2020, an internet sportsbook, merchandising sportsbook and web sites gambling program. Starting with a keen Eric Clapton drums, Hard rock owns the brand new planet’s prominent and more than beneficial distinctive line of genuine sounds collectibles at the more 88,000 parts, which are displayed in the the places all over the world.
S. Best managed Organization from the Deloitte Individual while the Wall surface Road Journal in the 2021 and it has since the become recognized fourfold. Hard-rock was also honored by the Forbes among the Earth’s Top Businesses, together with Top Employers for women, Range and you may The fresh Grads and you will a leading Large Employer from the Take a trip & Recreational, Betting and Activities Community. In the 2022 International Betting Awards, Hard rock are titled Home-Based Operator of the season for the 2nd time in four decades.
Hard-rock Globally already keeps financing grades off primary investment-amounts rating organizations: S&P All over the world Ratings (BBB-) and you may Fitch Recommendations (BBB). For additional info on Hard-rock Around the world, go to hardrock or shop.hardrock.
Rideau Carleton Local casino theoretically started because the Rideau Carleton Raceway inside 1962, because the Canada’s earliest-previously five-eighths mile oval and has started a key element of Ontario’s use racing society from the time. Since addition out of gaming inside , the town of Ottawa has received just as much as $six mil annually and more than $106 million in total costs to own holding Rideau Carleton Casino contained in this the newest National Capital Area.
Which have desperate expectation of the starting of your own the newest Hard rock Resorts & Local casino Ottawa, Rideau Carleton Gambling establishment stays open 24/seven, ready to serve the traffic with the same time and energy and you will excitement. Hard-rock was attempting to build a different county-of-the-art recreation studio that can in the future offer the latest legendary Hard-rock brand so you can Ottawa and enliven the city such no time before. Future places should include today’s resort design that have 150 rooms, together with 22 rooms, prolonged playing floor together with one,five-hundred slot machines, forty live-actions desk game, and you can high-limitation playing. Visitors will enjoy more than ten dinner, bars, and lounges, like the iconic Hard-rock Eatery and you may Council Oak Steakhouse. The resort will also be where you can find the new vintage Stone Store, a 1,800 plus seat Hard rock Alive venue, and you can authentic musical memorabilia.
The latest studio is a big driver out of employment creation and certainly will use more 700 local owners, shortly after completed. Hard rock Resorts & Gambling establishment Ottawa will continue the fresh new culture from community resource thanks to local sponsorships and you can nonprofit partnerships, improving the existence off customers and you can people the exact same while the are founded below Rideau Carleton Gambling establishment.
Rideau Carleton Local casino was operate by the Hard-rock Global and you will ruled by the Ontario Lotto and you may Gaming Firm (OLG). Having OLG relationship, Rideau Carleton Local casino demonstrates an everyday commitment to responsible gaming having full utilization of OLG’s Plays and that is acknowledged from RG Consider accreditation system.
For additional info on Rideau Carleton Casino, head to rideaucarletoncasino
Jacknife is actually an independent, full-provider creative brand institution based for the Toronto, Canada. With over 29 numerous years of industry feel, Jacknife could have been at the forefront of providing exceptional advertising and innovative approaches to a diverse range of clients. By leverage the newest strong mixture of strategic advancement, Jacknife allows brands to build tall organization worth from the electricity of advancement.